Consultant brand portal requirements, road map & selection

  • Assignment from VIM-Group (NykampNyboer)

  • Draft brand portal requirements, road map and business case for the (re)selection of the global AkzoNobel brand portal (brand centre)

  • Scope
    > CMS for brand guidelines
    > DAM for asset management and reuse of assets
    > Workflow for self service asset creation (Web-to-Web and Web-to-Print: folders, flyers, business cards, online materials such as website banners)
    > On-brand approval requests / workflow
    > User management and authorisation

  • Coach the global brand portal Product Owner

https://jackissen.nl/en/vim-group-managing-consultant-project-manager-program-manager-brand-implementation-rebranding
https://www.akzonobel.com